Jack & Jill Inc. Logo & Bulletin
Commissioned to do the logo for the Jack & Jill of America Inc. Washington DC Chapter, as well as a template for the monthly bulletin.
Platform used: Canva and Adobe Illustrator
Logo Design + Elements
For the logo design, I wanted to keep in mind the color scheme and mission of Jack and Jill while adding elements that would represent the DC chapter. Washington, DC, is best known nationally for being the home of cherry blossoms, the Smithsonian, and, of course, the white house, the Capitol Building, and the Washington Monument. Keeping the brand guidelines in mind, I decided to go with a simple yet illustrative design for the logo. I went with a circular design that encapsulated pink cherry blossoms and a monotone blue skyline of the city.
Skyline element provided by Canva (Element by glebakh).
Bulletin
My client asked me to create a bulletin template that would be used to show messages from the chapter president and events and news regarding the DC Chapter. I decided to go with a simple design that reflected the logo that was done, which is why I used similar elements of the Washington DC skyline and the cherry blossoms. To ensure the template was customizable, I made it as simple as possible by using multitone rectangles to represent where information and pictures could be placed.
